About Feroza

You always come first for Feroza. Her quality earns your trust.

Feroza ranks among the top 1.5% of Realtors in the US per Real Trends, bringing over 14 years of experience serving clients across the city’s most sought-after neighborhoods, including Noe Valley, Bernal Heights, Mission Dolores, and Dolores Heights. She specializes in luxury listings, first-time home buyers, trust sales, and multi-unit and investment properties.

With a thoughtful, design-forward approach, Feroza helps clients not only buy and sell homes but fully envision their potential and maximize long-term value. Whether representing a grand Victorian or a modern pied-à-terre, she brings care, precision, and a calm, strategic presence to every transaction. Her goal is simple: to make the process seamless, informed, and as stress-free as possible.

Before real estate, Feroza spent more than 25 years as a designer and art director at leading San Francisco firms and later ran her own successful design business developing major marketing campaigns for high-tech companies. She brings this refined aesthetic sensibility and marketing expertise into every listing and purchase giving her clients a distinct edge in a competitive market.

Known for her discretion, attention to detail, and trusted guidance, Feroza supports clients through every step from preparing a home for market to navigating complex negotiations and decisions. Her extensive network of architects, contractors, stagers, and design professionals ensures a truly full-service concierge experience.

Feroza believes real estate is never just about property it’s about people, transitions, and meaningful investments. She listens carefully, works diligently, and treats every client’s goals as her own.

She’s all in. Her commitment is long-term as her relationships are lifelong.

1412 Golden Gate Ave

SOLD! $2,151,412 — $441K+ over list

4 BD / 2 Full BA + 2 Half BA

 1 Ashbury Terrace

Sold! $3,275,000

4 BD / 3.5 BA

751 Haight St

Sold! $3,000,000

4 BD / 3 BA

Feroza was simply outstanding and was instrumental in my offers being accepted despite multiple competing offers! 

She is professional, knowledgeable, diligent and dedicated to her profession. She really loves her job and clients and is a pleasure to work with. She was responsive to all my questions and requests and managed to arrange viewings that suited my timetable. Her personal attributes are what I most admire about her. She is respectful, patient, listens and asks questions to fully understand her client’s needs and requirements. She is warm, caring and takes a genuine interest in her clients. Her willingness to invest time and effort in nurturing relationships is what sets her apart from other agents. She has a positive attitude and has a very good rapport with other agents. This rapport and ability to go beyond what is expected played a big role in the successful acceptance of my offers. I highly recommend Feroza and look forward to our next property deal.

- John Fick 

I thought that right thing was a home but that right thing was choosing Feroza as my agent! 

Within 2-months of meeting Feroza I purchased a home that was truly perfect for me. Not an easy task considering my specific asks and requirements! Feroza was with me every step of the way. She truly listened to what I was looking for and I felt like we were teammates in the home purchasing process. She helped me find a great loan officer, info on SF property requirements, and was with me through the closing process. If it wasn’t for Feroza I’d still be out there lost and looking. I was kinda/sorta looking for about a year but not too seriously until the right thing came up. I’m so happy and excited to start this new chapter of home ownership and I honestly would not be here without Feroza. Without having met her I would not be here right now. Really, I wouldn’t. All thanks to Feroza!!!! Thank you so much for being my teammate in this.

- Lisa Laukkanen  

Feroza really helped seal this deal when we had all but given up hope. Thank you thank you thank you! 

From the minute I met Feroza at an open house, I had the sense that she was going to be a great fit for us and our search for our first home. She’s smart, honest, articulate, and has a great sense for the business. I think she gave us outstanding advice throughout our process. Even when she was on vacation with her family, she was still keeping close track of us when time-sensitive matters arose. Since we were new to the home-buying process, we appreciated her gentle but candid advice along the way. We never felt pressured to make decisions we weren’t keen on, and when she saw issues of concern, she was always forthright, which helped us make informed decisions. I would recommend Feroza to anyone I know. After hearing friends describe various experiences with other realtors over the years, I feel like Feroza was exactly what we needed to have our best experience with this daunting process, and I expect we will keep in touch with her in the future, just because she’s so great. We’ve been texting with many friends in the last 24 hours, and we’ve said time and again that you really helped seal this deal when we had all but given up hope. Thank you thank you thank you!

- Matt Piatt

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